It’s always great to discover new and interesting tools that make your job easier. And ChatGPT is quickly becoming just that in the world of SEO! So, are you wondering how ChatGPT can help with local SEO? Let’s quickly go over our guide on the subject, and you can find out!
Finding the most interesting content topics
It’s no secret that local SEO is tough since it requires a lot of effort to properly target one area. One of the best ways to do this is through location-specific content, but figuring out what to write about is tough on its own. If you don’t come up with fun topics, no one will be interested in your site, and your SEO ranking will flounder. Well, ChatGPT easily offers insight into the interest and search queries of people in your area. As such, the first way ChatGPT can help with local SEO is by letting you hunt down interesting content topics! From there, you can steadily grow your business locally by covering those topics on your blog.
Coming up with catchy and SEO-optimized titles
Just writing up a text is not enough, however. It is also important to come up with an interesting title that will draw in readers and let you convert them into customers. However, if you just try to come up with a title on your own, it may be bland or unappealing to the current audience. Well, an amazing way ChatGPT slots into your SEO efforts is by auto-generating new titles for you based on the currently popular articles. You can, of course, further tweak them. And it is often smart to adjust them a little anyway. But it provides you with amazing insight into the currently popular title formatting.
Doing crucial keywords research
Speaking of content and general local SEO work, keywords are always of crucial importance. Keywords let people come across your site organically by matching up to their search queries. As such, they need to be as optimized as possible, especially if you are hoping to work on the highly specific local SEO. The issue is that what is “optimal” for keywords shifts over time. For example, shorter keywords used to be the only acceptable practice for SEO in the past. With the advent of more voice searches and AI assistants, longer keywords that better narrow down the topic your page covers are preferred. And ChatGPT will help you come up with the best format for your keywords, too! Do note, however, that the marketing experts from Movers Development insist that keywords need to be updated regularly.
Help with outlining your content strategy
Once you have some content to tide you over, it is important to set up a proper content strategy. What topics should you cover next? How often should you post? What are the most popular social media platforms to notify people about your blog posts? All this and more needs to be hashed out for a proper content strategy to be solidified. And ChatGPT can help with local SEO by letting you access information that makes crafting a content strategy trivial!
Managing your local listings
Another crucial element of local SEO is your local listings. They can be found on platforms such as Google My Business, your social media accounts, and industry-specific listings websites. They are crucial to your SEO since Google references and checks that all the data matches. Google flags any inconsistencies, and they badly impact your score. ChatGPT can help you find all the listings of your business and check them for outdated information. From there, you can either edit the data yourself if you can. Or you can contact the sites in question to have it fixed if you don’t have direct access.
Analyzing the market and your competitors
Sometimes, it is as useful to have an eye on your competition as it is to set up your own local SEO drives properly. Doing so will let you quickly learn what keywords they rank highly in, how successful their campaigns are, and even what areas you should shore up. This helps you keep on top of digital marketing predictions and trends and lets you properly respond to any new developments. By quarrying ChatGPT about the most popular and numerous searches in your area, what people are responding well to, how your competitors are doing, and similar, you get access to all this info much more easily than using specialized software to keep track of them.
Digging up the info on the effectiveness of your efforts
One of the most frustrating parts of how long it takes for SEO to start working is not knowing if your efforts are bearing fruit at all. You can be working hard on something for weeks, only to realize it’s all more or less useless. Well, while it’s not perfect, and no real replacement for waiting, ChatGPT can, to an extent, let you track the effectiveness of your local SEO drives. Note that this still doesn’t mean you’ll see instant effects, but at least you’ll know whether the results are likely to bear fruit or not a lot sooner!
Finding useful new data and directions for improvement
The final way ChatGPT can help with local SEO is by providing you with new ideas and data to analyze. Simply put, the AI-powered chatbot is great for digging up the newest ideas and trends. This means you’ll immediately know as soon as a new way of doing local SEO appears. By keeping up with these new methods, you can take full advantage of them and implement them before your competitors even have a chance to respond!
Using ChatGPT wisely
With our guide on how ChatGPT can help with local SEO, it can be tempting just to start relying on it more and more. However, keep in mind that ChatGPT is supposed to be a tool. You should not just listen to all of its suggestions, and trying to have it generate content for you fully is a bad idea. Even Google has spoken out, saying that fully generated content is spam rather than genuine articles. As such, take note and use it for inspiration and guidelines, but never leave your local SEO entirely up to ChatGPT.
