The internet has been functioning since it was created in 1969 before it emerged out and became a public entity. Since then it has evolved and changed so that nearly every person has access to the internet and these days most people are using it a method of communication. This also means that the AI or artificial intelligence has started to change and evolve at the same time, which led to the creation of chat bots. You need to understand the impact that the chat bot has on the digital marketing strategy of today and to do that, ideally you should understand what this is.
What is a Chatbot
Before you can fully understand the impact that the chatbot has on digital marketing you should understand exactly what it is. It is software that uses AI to simulate a conversation that might be had with another human being. This means that the chatbot is software that interacts with the users that land on your site using automation and acting as if they were a real person or a customer service agent. This program can process all of the natural language that might be used and can maintain a conversation that is coherent with the user through chat.
This allows you to create a chatbot that you can use on your website that can answer all of the questions that they might have. The robot can analyze as well as understand the messages from the library in the question and answer section. You have to input the data for the chatbot to be able to relay it, but once you do this, then they can answer the questions that are there. This is perfect for a company who is looking for an easy way for the customers to get the answers that they need without hiring another employee.
Real Time Customer Support
One of the main ways that the chatbots have had an impact on digital marketing in the last few years is by allowing real time customer support. They can handle any customer service questions that come up and you don’t have to hire any extra personnel on board to handle it. You can automate as well as manage all of the activities for customer support by using the chatbot. There are plenty of things that the chatbot can do to help you when it comes to digital marketing like soliciting the feedback from users, offering discounts on products, answering questions about products that are out of stock and much more.
